Reimagining how landlords & tenants experience renting

Industry: Banking and property

Keywords: Design Sprint, Business Model, Journeys Maps, User testing, Revenue stream, Systems Maps, Trend Analysis, Metrics/ KPIs

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Challenges:

• How might we create a positive relationship between landlords and tenants?

• The client has spent over six months carrying out research and developing a proposition.

Approach:

• Understand how tenants find and secure a rental property, in particular how they demonstrate their financial suitability when applying for a rental property.

• Understand how tenants and landlords currently communicate and how they resolve issues and any unmet needs with the existing property.
  Outcome:

• As our prototypes were validated and refined, we turned to the task of implementing our solutions

• Working with the design and development team across the client’s different departments helped ensure that solution was delivered on time

• By prioritising the most important features while designing with customer evidence in mind.

Outcomes:

• Over the ten weeks, the team was able to interview 20 different users (10 landlords and ten tenants)

• Validate features and what they would pay using low-fidelity concepts across two separate two days session.

• A detailed final report with concept designs and service maps that were used to take the senior business leaders for further sponsorship and continue the project.