Launching a new B2B proposition in 90 days

Industry: Telecomcations

Keywords: Stakeholder interviews, Business metric, Personas, Problem statements, Wireframe, testing, customer interviews, Service Blueprint Map, Customer value proposition, Strategic prioritisation and scoring framework

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Challenges:

• Challenging innovation culture does not support an agile way of working to push any ideas to the market quickly

• Communication across the business can be slow and it can take weeks if not months to get an agreement on any action

Approach:

• Define the core user(s) and their needs related to the business scope of the service

• Create a strategic framework for prioritising features

• Feed user insights and UX recommendations to the design and dev team

• Participate in feature and user story generation, prioritisation and backlog grooming

• Create a user feedback loop to collect ongoing feedback, to contribute to feature iteration and product improvement

Outcome:

• As our prototypes were validated and refined, we turned to the task of implementing our solutions

• Working with the design and development team across the client’s different departments helped ensure that solution was delivered on time

• By prioritising the most important features while designing with customer evidence in mind.