Work Philosophy Services About Get in touch →

Selected work

Projects that moved
organisations forward.

Every case study shown here has been anonymised in line with NDA obligations. If you'd like to discuss any project in detail, get in touch directly.

46Projects led
15+Sectors
12+Years
8+Global regions
Sector
Discipline
Showing all 6 projects
Aviation · Transformation 12–15 months · Head of Service Design

Designing a New Airline: From North Star Vision to Launch Readiness

An international airline needed to launch a world-class guest experience — without a shared view of what 'great' looked like. We built the journey, the governance and the confidence to launch.

Journey managementExperience governanceCo-design
Experience StrategyService Design
Read case study →
Government · Public Service 5 months · Senior / Lead Service Designer

Redesigning Referral Pathways for Vulnerable Families

Families in need of support were having to retell their story at every service. Professionals were spending more time on admin than on people. We redesigned the referral system to fix both.

GDS service standardSystems mappingPolicy design
Service DesignResearch
Read case study →
Healthcare · Behaviour Change 3 months · Lead Service Designer

Designing Behaviour Change for Long-Term Health and Wellbeing

A healthcare provider needed to move beyond medical moments — designing a service that could support care recipients with diabetes through real, sustainable lifestyle change.

Behaviour changeService blueprintingCo-design
Service DesignResearch
Read case study →
Financial Services · Property 10 weeks · Lead Service Designer

Turning Renting Friction into a Trusted Platform Proposition

A major bank had invested months in research but couldn't get clarity on which proposition to back. In 10 weeks, we validated a platform concept with real landlords and tenants — and built the evidence to take it forward.

Proposition designBusiness modelUser testing
Service DesignStrategy
Read case study →
Energy · Sustainability 2 months · Lead Business & Service Designer

Designing a Green Energy Marketplace for Consumers and Prosumers

A major energy provider wanted to explore peer-to-peer renewable energy. The challenge wasn't technical — it was behavioural. We needed to understand whether people would actually participate.

Platform strategyProposition designBehaviour change
StrategyBusiness Design
Read case study →
Telecoms · B2B 3 months · Lead Service Designer

Launching a B2B Telecom Proposition in 90 Days

A leading telecoms provider had a hard December deadline, a matrixed organisation, and a product being built without a clear understanding of who it was for. We changed that — and shipped on time.

Proposition designFeature prioritisationStakeholder alignment
Service DesignStrategy
Read case study →

No projects match.

Try a different combination of filters.

Interested in working together?

I work with a small number of organisations at any one time — with full focus and commitment to outcomes.